Tuesday, March 20, 2007

TIME Magazine redesigned


TIME Magazine has been redesigned by Pentagram.

As Stengel says in the editor’s letter in the new issue, “This issue of TIME marks a new beginning. The magazine has a new look and structure. Every issue of TIME tells a larger story about the world we live in, and we wanted to create a design that would best present that story.”

“The magazine has been modernized,” Hayman agrees, “but it still has the TIME ‘DNA.’ We deliberately chose fonts and design elements that echo classic TIME magazine.” During the redesign process, Hayman worked closely with TIME’s in-house team, including Stengel, Hochstein and deputy art directors Cynthia Hoffman and D.W. Pine.

Paula Scher, who collaborated with Hayman on the redesign prototype, explained part of the thought process behind the project. “We created a system that we thought would resonate with today’s readers. It’s full of quick bits and relevant info, but still retains the spirit of TIME. We used the display typeface Franklin Gothic that was part of the history of the magazine, and revisited the grid used by Walter Bernard,” the legendary editorial designer.

Source: Pentagram's Blog.

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